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                    Consumer & Modern Services</a> > Consumer Services > Huge Enterprises</p>
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                Shanghai Huge Enterprises (Group) Co., Ltd.</p>
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                The Shanghai Huge Enterprises (Group) Co., Ltd. (“Huge Enterprises”) is a member
                of Legend Holdings that specializes in commercial real estate operations and services,
                and related consulting.<br />
                <br />
                Huge Enterprises was founded in 1997, with headquarters in Shanghai. Its subsidiaries
                include Huge Business, Sunyat Design, and Huge Investment, among others. By the
                end of 2012, the company had 22 commercial real estate and creative industry projects
                that it had direct investment in, and operated and managed a combined floor space
                of more than three million square meters which are mainly in the Yangtze River Delta
                region.
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                The company has developed two brands — “Huge • Plaza” and “Huge • Creation”</p>
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                Not long after its founding, Huge Enterprises began introducing advanced commercial
                real estate ideas from outside China and led the country in setting up a “plaza”
                commercial real estate model. And, thanks to its efforts over the past decade, it
                now has a Huge-branded leisure plaza series.
                <br />
                <br />
                In 2004, the company started to expand into the renovation business involving older
                buildings and old factory shops, and had developed creativity parks under the “Huge
                • Creation” brand. The company was able to make full use of its advantages in commercial
                estate design, and could blend the creative businesses with factories and mills
                of traditional industrial establishments, giving the old buildings a modern touch
                and atmosphere in a neat combination of style, culture, and history. At the same
                time, its experiences in commercial real estate helped put Huge Enterprises in a
                leading position in Shanghai’s creative industry.</p>
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                    Li Yongjie<br />
                    Chairman, Shanghai Huge Enterprises (Group) Co., Ltd.
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                    Mr. Li Yongjie is Chairman of Shanghai Huge Enterprises (Group) Co., Ltd., in charge
                    of planning, development, operations, and overall management.<br />
                    <br />
                    Li is a graduate of Tongji University, with a major in industrial and civil engineering.
                    In 1996, he became Chairman of the Shanghai Sunyat Design Co., Ltd. and in 1997
                    expanded into the commercial real estate business, setting up the Shanghai Huge
                    Enterprise (Group) Co., Ltd. and serving as its Chairman. He has more than 10 years
                    of experiences in developing and managing commercial real estate.<br />
                    <br />
                    Li has a strong sense of social responsibility and has been a delegate to the 12th,
                    13th and 14th People’s Congress of Shanghai’s Changning District and a member
                    of the Shanghai Zhabei District Committee of Chinese People’s Political Consultative
                    Conference. He is a delegate to the 14th Shanghai Municipal People’s Congress, Vice
                    President of the Shanghai Creative Industry Center, Member of the Shanghai Young
                    Entrepreneurs’ Association, Executive Committee Member of the Shanghai Federation
                    of Industry and Commerce, and Vice Chairman of the Changning District Federation
                    of Industry and Commerce.
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